Healthy Soil, Healthy Business

Create a Practical Plan to Grow Your Regenerative Ag Business

Get clear on your next steps and build a plan that supports your land, your livelihood,
and your legacy.

Without a Clear Plan, It’s Hard to Know What to Focus On
Even with the strong foundation you have built in regenerative practices, the business
side of your operation can feel uncertain or scattered. A lack of clarity can keep you
stuck and second-guess important decisions.

• You know how to care for the land, but are unsure of how to grow the business
• You’re juggling livestock, land, and family—without a clear plan
• It’s hard to connect your values to pricing, marketing, or growth

With all the right things happening on the land, your business won’t run itself. The Soil
to Strategy Challenge helps you step back, get focused, and create a plan that
works—without losing sight of your values.

What You’ll Walk Away With:

✅ A clear view of where your operation stands—beyond the soil
✅ A vision that connects your values to your business goals
✅ Three priorities to help you grow without losing your principles
✅ A one-page plan that fits your land and your life
✅ Confidence to make decisions with intention

Who This is For

• Hobbyists, gardeners, or part-time producers not running a business
• Those looking for how-to guidance on regenerative practices or grazing systems
• Producers not yet applying regenerative principles to their land
• Anyone expecting a quick fix or pre-made solution
• People unwilling to step back and think intentionally about their business

Who this is NOT for

• Producers who are fully satisfied selling commodities with no desire to differentiate
• People looking for a step-by-step marketing course or technical how-to
• Anyone unwilling to spend 30 minutes thinking deeply about their story

Create a Business Plan Rooted in Your Land and Values

1. Join the Free Challenge
2. Complete the Challenge
3. Put Your Plan to Work

Why I Created This Challenge

I’ve spent years helping businesses gain clarity through strategic planning. My wife and
I also run a small regenerative sheep operation in South Dakota, so I understand the
daily pressures that come with trying to care for the land, running a business, and leave
something lasting behind.
This challenge was created because I saw a common struggle, regenerative producers
doing incredible work on the land but feeling stuck when it comes to growing the
business side. This challenge is a simple, practical tool to help you step back, focus,
and move forward with confidence.

Regenerative Ag Strategic Growth Coach

FAQ’s

❓Is this just another generic business tool that won’t apply to my farm or ranch?
Nope. This challenge was created specifically for regenerative ag producers. It’s designed to help you create a business plan that fits your land, your values, and the way you operate.

❓I’m already using Holistic Management. Do I really need this?
If you’re using Holistic Management, this won’t replace it, it complements it. The challenge
focuses specifically on creating a clear, strategic business plan, something Holistic Management touches on but doesn’t fully cover.

❓What if I don’t have a lot of time right now?
That’s the point. The challenge is designed to be simple, focused, and doable. The challenge
takes only 45 minutes. Even just one step may help you see your operation differently.

❓Is this only for people with a certain amount of land or income?
No. Whether you’re managing one acre or five hundred, if you’re practicing regenerative ag and want more clarity on the business side, this challenge is for you.

❓What if I’m not good at business planning or writing things down?
You don’t need to be. The challenge breaks it down step by step and helps you create a one-page plan that’s practical and easy to follow. No fluff, no fancy words, just what you need to make better decisions.

If you don’t sign up today, what will you do tomorrow?

You’ve built your operation on regenerative principles, now it’s time to bring the same
intention to your business decisions. The Healthy Soils, Healthy Business Challenge offers a
simple, practical way to create a business plan that aligns with your values. In just three steps,
you’ll gain clarity, focus, and the confidence to move your operation forward with purpose.

Now it’s time to build a business plan that supports your vision, your family, and your future.

Join now and start creating a plan you can follow.
You don’t have to have it all figured out—you just have to be willing to take the next step.